Learning from the connected customer: enhancing customer web sites with community
Eric L. Lesser; Michael A. Fontaine
| Year of publication: |
2004
|
|---|---|
| Authors: | Lesser, Eric L. ; Fontaine, Michael A. |
| Published in: |
Creating value with knowledge : insights from the IBM institute for business value. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-516512-8. - 2004, p. 134-140
|
| Subject: | Website | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002140612