Learning from your customers : building market feedback into strategy and innovation
Jason DiLauro and Linda M. Orr
| Year of publication: |
2007
|
|---|---|
| Authors: | DiLauro, Jason ; Orr, Linda M. |
| Published in: |
Company and customer relations. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99278-1. - 2007, p. 104-115
|
| Subject: | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003537447