Learning How to Manage Technology in Services Internationalisation

Learning how to manage technology on foreign markets has become crucial for the competitive advantage of service firms. Not much has been written about how service firm learn to manage technology during internationalisation. This explorative study draws on verbatim accounts of critical incidents frorn key service employees in four Swedish service firms who recently started operations in Poland, Japan, Norway, Austria and Indonesia. Empirical evidence of learning and technical competercies presented in terms of a typology of competencies comprising: sourcing, developing, communicating, contracting and implementing technology.