Learning partnerships: involving practitioners in public relations education

Considers the contribution public relations practitioners can make to undergraduate education; examines several different models of lecturer/practitioner/student relationship; discusses the benefits and drawbacks of these models for students and lecturers; and suggests some guidelines for managing and developing practitioner participation in undergraduate courses. Reviews practitioner involvement in two communication courses; considers the pros and cons of different levels of participation from one‐off appearance as guest lecturer to partnership in learning, teaching and assessment.