Learning satisfaction in marketing simulation games : antecedents and influencers
Albert Caruana, Antonella La Rocca, and Ivan Snehota
| Year of publication: |
August 2016
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|---|---|
| Authors: | Caruana, Albert ; La Rocca, Antonella ; Snehota, Ivan |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 107-118
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| Subject: | simulation | game | satisfaction | marketing | learning | education | Simulation | Spieltheorie | Game theory | Lernprozess | Learning process | Kundenzufriedenheit | Customer satisfaction | Lernen | Learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475316652442 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537315