Lebensstilsegmentierung aufgrund einer inhaltsbasierten Auswertung digitaler Bilder
Ines Daniel
| Year of publication: |
2014
|
|---|---|
| Authors: | Daniel, Ines |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Marktsegmentierung | Market segmentation | Digitale Güter | Digital goods | Verbraucherforschung | Segmentierung | Lebensstil | Digitale Fotografie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXIII, 244 S. Ill., graph. Darst. 210 mm x 148 mm, 358 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Cottbus, Techn. Univ., Diss., 2013 |
| Notes: | 201311 |
| ISBN: | 978-3-658-04188-5 ; 3-658-04188-9 ; 97836580421892 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230587