Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
Eleni Tzoulia
| Year of publication: |
2013
|
|---|---|
| Authors: | Tzoulia, Eleni |
| Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 36-56
|
| Subject: | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Cause-related marketing | Datenschutz | Data protection | Verbraucherschutz | Consumer protection | Unlauterer Wettbewerb | Unfair competition | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668208