Legal versus relational ordering in channel governance: the case of the manufacturer and its foreign distributor
Year of publication: |
2006
|
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Authors: | Deligonul, Seyda ; Tamer Cavusgil, S. |
Published in: |
Relationship between exporters and their foreign sales and marketing intermediaries. - Amsterdam : Elsevier JAI, ISBN 978-1-84950-397-6. - 2006, p. 49-79
|
Subject: | Industrie | Manufacturing industries | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management |
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