Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Hyerin Ryu, Sunkyu Jun
| Year of publication: |
2023
|
|---|---|
| Authors: | Ryu, Hyerin ; Jun, Sunkyu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-12
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| Subject: | Aged brand | Brand age | Brand competence | Legitimacy | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Legitimität | Ältere Menschen | Elderly people | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114248 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434850