Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing channels
Jennifer L. Dapko; Andrew B. Artis
| Year of publication: |
2014
|
|---|---|
| Authors: | Dapko, Jennifer L. ; Artis, Andrew B. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 4, p. 254-267
|
| Subject: | e-mail communication strategies | e-mail cues | e-mail linguistics | e-mail marketing | e-mail presentation styles | e-mail visual appeal | millennial buyers | millennial customers | persuasive e-mail communications | sales e-mails | selling to millennials | United States | E-Mail | E-mail | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Interne Kommunikation | Internal communication | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Kommunikation | Communication | Verkaufspersonal | Salespeople | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010463613