Less Pain, Same Gain: The Effects of Priming Fairness in Price Negotiations
| Year of publication: |
1999
|
|---|---|
| Authors: | Maxwell, Sarah ; Nye, Pete ; Maxwell, Nicholas |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 16.1999, 7, p. 545-562
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