Lessons for pan-European marketing? The role of consumer preferences in fine-tuning the product-market fit
| Year of publication: |
1995
|
|---|---|
| Authors: | Diamantopoulos, A. ; Schlegelmilch, B.B. ; Preez, J.P.Du |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 12.1995, 2, p. 38
|