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Innovativeness of senior consumers' attitudes : an attempt to conduct segmentation
Olejniczak, Tomasz, (2021)
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian, (2011)
Online-Kommunikation mit Best Agern im Rahmen des Seniorenmarketings : Anforderungen und strategische Ausrichtung
Mayer, Timo, (2008)
Silver Business in Japan :Implications of Demographic Change forHuman Resource Management and Marketing
Kohlbacher, Florian, (2010)
"Silver" product design: Product innovation for older people
Herstatt, Cornelius, (2011)