Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Yihan Wang, Ke Zhong, Qihua Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Yihan ; Zhong, Ke ; Liu, Qihua |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 403-419
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| Subject: | Consumer attitude | Order effect | Perceived credibility | User-generated content | Valence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013040672