Let's play : Me and my AI‐powered avatar as one team
| Year of publication: |
2021
|
|---|---|
| Authors: | Butt, Asad H. ; Ahmad, Hassan ; Goraya, Muhammad A. S. ; Akram, Muhammad Shakaib ; Shafique, Muhammad N. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 6, p. 1014-1025
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21487 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535721