Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Xiao Huang, Mohammad Shahidul Kader and Seeun Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Huang, Xiao ; Kader, Mohammad Shahidul ; Kim, Seeun |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 4, p. 665-682
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| Subject: | Construal level theory | Emoji | Emotional intensity | Promocode | Social media marketing | Temporal distance | Temporal orientation | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2021-0113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536273