Let's ROC : a dynamic experience-based roadmap for relational engagement
Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini, Finola Kerrigan, Paul Hewer, Leighanne Higgins and Francesca Sobande
| Year of publication: |
2025
|
|---|---|
| Authors: | Preece, Chloe ; Rojas-Gaviria, Pilar ; Cappellini, Benedetta ; Kerrigan, Finola ; Hewer, Paul ; Higgins, Leighanne ; Sobande, Francesca |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 6, p. 1503-1520
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| Subject: | Research impact | Transformative consumer research | Relational engagement | Dynamic collaborative partnerships | Care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2024-0333 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015460441