Let the music play or not : the influence of background music on consumer behavior
Pernille K. Andersson; Per Kristensson; Erik Wästlund; Anders Gustafsson
| Year of publication: |
2012
|
|---|---|
| Authors: | Andersson, Pernille K. ; Kristensson, Per ; Wästlund, Erik ; Gustafsson, Anders |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 553-560
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbemusik | Advertising music | Betriebsform | Retail format | Geschlecht | Gender | Elektrohandel | Electrical goods trade | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009655509