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Let them play! : active learning in a virtual world
Schiller, Shu Z., (2013)
Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall, (2015)
Collaboration in Virtual Worlds: Impact of Task Complexity on Team Trust and Satisfaction
Siau, Keng, (2017)