Let them stay or let them go? : online retailer pricing strategy for managing stockouts
Xingyue (Luna) Zhang, James A. Dearden, Yuliang Yao
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Xingyue Luna ; Dearden, James A. ; Yao, Yuliang |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 11, p. 4173-4190
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| Subject: | online retailing | pricing | stockouts | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Beziehungsmarketing | Relationship marketing | Revenue-Management | Revenue management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13814 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013461457