Let them talk! Managing primary and extended online brand communities for success
| Year of publication: |
2012
|
|---|---|
| Authors: | Noble, Charles H. ; Noble, Stephanie M. ; Adjei, Mavis T. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 55.2012, 5, p. 475-484
|