Letting the computers take over : using ai to solve marketing problems
Gijs Overgoor, Manuel Chica, William Rand, and Anthony Weishampel
| Year of publication: |
2019
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|---|---|
| Authors: | Overgoor, Gijs ; Chica, Manuel ; Rand, William ; Weishampel, Anthony |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 61.2019, 4, p. 156-185
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| Subject: | artificial intelligence | analytics | marketing | social networks | social media | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125619859318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175576