Letting the dogs out : the impact of team service dogs on brand image, perceived altruism, and behavioral intention
Brandon Mastromartino, Henry Wear, Michael L. Naraine and Katherine R.N. Reifurth
| Year of publication: |
2022
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|---|---|
| Authors: | Mastromartino, Brandon ; Wear, Henry ; Naraine, Michael L. ; Reifurth, Katherine R. N. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 4, p. 265-277
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| Subject: | cause-related marketing | brand image | altruism | behavioral intention | Markenimage | Brand image | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Cause-Related Marketing | Cause-related marketing | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.314.1222.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532035