Levels of corporate globalization : developing a measurement scale for global customer management
Petra Kuchinka
| Year of publication: |
2004 ; 1. publ.
|
|---|---|
| Authors: | Kuchinka, Petra |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markt | International market | Messung | Measurement | Finanzmathematik | Mathematical finance |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XII, 192 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 179-188) and index : £50.00 : CIP entry (Apr.) |
| ISBN: | 1-4039-3625-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001808923