Leveraging brand equity : a life cycle approach to sharing economic rents
Stephen C. Betts; Zinaida Taran
| Year of publication: |
2003
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|---|---|
| Authors: | Betts, Stephen C. ; Taran, Zinaida |
| Published in: |
International business and economics research journal. - Littleton, Colo, ISSN 1535-0754, ZDB-ID 21436708. - Vol. 2.2003, 7, p. 67-75
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| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009894417