Leveraging brand equity in business-to-business mergers and acquisitions
| Year of publication: |
2010
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|---|---|
| Authors: | Lambkin, Mary C. ; Muzellec, Laurent |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 8, p. 1234-1240
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