Leveraging conversational AI to better enable the customer journey : a practical guide to deploying chatbots at financial institutions
Benjamin Maxim
| Year of publication: |
2022
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|---|---|
| Authors: | Maxim, Benjamin |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 7.2022, 1, p. 28-36
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| Subject: | conversational AI | artificial intelligence | virtual assistants | chatbots | customer experience | digital experience | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502192