Leveraging customer-to-customer interactions to create immersive and memorable theme park experiences
Wei Wei, Yanyan Zheng, Lu Zhang and Nathaniel Line
| Year of publication: |
2022
|
|---|---|
| Authors: | Wei, Wei ; Zheng, Yanyan ; Zhang, Lu ; Line, Nathaniel D. |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 5.2022, 3, p. 647-662
|
| Subject: | Customer-to-customer interaction | Immersion | Interpersonal similarity | Memorable experience | Theme parks | Freizeitwirtschaft | Leisure industries | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-10-2020-0205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013272828