Leveraging customers' multiple identities : identity synergy as a driver of organizational identification
Paul W. Fombelle; Cheryl Burke Jarvis; James Ward; Lonnie Ostrom
| Year of publication: |
2012
|
|---|---|
| Authors: | Fombelle, Paul W. ; Jarvis, Cheryl Burke ; Ward, James C. ; Ostrom, Lonnie L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 4, p. 587-604
|
| Subject: | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566393