Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification
| Year of publication: |
2012
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|---|---|
| Authors: | Fombelle, Paul W. ; Jarvis, Cheryl Burke ; Ward, James ; Ostrom, Lonnie |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 4, p. 587-605
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