Leveraging data rich environments using marketing analytics
door Niels Holtrop
| Year of publication: |
2017
|
|---|---|
| Authors: | Holtrop, Niels |
| Publisher: |
Groningen |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Big Data | Big data |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 161 Seiten Illustrationen 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Rijksuniversiteit Groningen, 2017 |
| Notes: | Achterzijde omslag vermeldt: Research school SOM, Faculty of Economics and Business, University of Groningen Promotor: Prof. dr. J.E. Wieringa. - Copromotor: Dr. ir. M.J. Gijsenberg Met literatuuropgave. - Met samenvatting in het Nederlands |
| ISBN: | 978-90-367-9523-4 ; 90-367-9523-0 ; 978-90-367-9522-7 ; 90-367-9522-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646832