Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Pawel Korzynski, Grzegorz Mazurek, Michael Haenlein
| Year of publication: |
2020
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|---|---|
| Authors: | Korzynski, Pawel ; Mazurek, Grzegorz ; Haenlein, Michael |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 38.2020, 1, p. 204-212
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| Subject: | Corporate brand strength | Employees | Signaling theory | Social media | Social Web | Social web | Personalmanagement | Human Resource Management | Strategisches Management | Strategic management | Arbeitskräfte | Workforce | Firmenimage | Corporate reputation | Personalbeschaffung | Recruitment | Hochqualifizierte Arbeitskräfte | Highly skilled workers | Markenführung | Brand management | Signalling | Personalmarketing | HR marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2019.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012211585