Leveraging event participation benefits beyond the running course : deciphering the motivational basis of event satisfaction
James Du and Heather Kennedy, Jeffrey D. James, Daniel C. Funk
Year of publication: |
2020
|
---|---|
Authors: | Du, James ; Kennedy, Heather ; James, Jeffrey D. ; Funk, Daniel C. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 5, p. 435-446
|
Subject: | experience design | motivational antecedents | participatory sport events | Sportveranstaltung | Sport event | Motivation | Event-Marketing | Event marketing | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction |
Saved in: