Leveraging firm-level marketing capabilities with marketing employee development
| Year of publication: |
2011
|
|---|---|
| Authors: | Orr, Linda M. ; Bush, Victoria D. ; Vorhies, Douglas W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 10, p. 1074-1082
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