Leveraging gamification to enhance persuasive behaviour and streamline online product returns : an approach grounded in multiple case studies
Debadrita Panda, Sachin Kumar Raut, Sudhir Rana, and Mad Nasir Shamsudin
| Year of publication: |
2024
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|---|---|
| Authors: | Debadrita Panda ; Raut, Sachin Kumar ; Rana, Sudhir ; Mad Nasir Shamsudin |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 12, p. 2684-2698
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| Subject: | Aspect based sentiment analysis | Gamification | Octalysis | Returns management | Theory of planned behaviour | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing | Computerspiel | Video game | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2024-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205298