Leveraging macro-social marketing to achieve sustainable development goals : a city-wide intervention addressing obesity in Brazil
Year of publication: |
2022
|
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Authors: | Bastos, Adriana ; Veludo-de-Oliveira, Tania Modesto ; Yani-de-Soriano, Mirella ; Atalla, Marcio ; Gualano, Bruno |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 1, p. 29-48
|
Subject: | Healthful lifestyles | Macro-social marketing | Obesity | UN SDGs | Wicked problems | Körpergewicht | Body weight | Sustainable Development Goals | Sustainable development goals | Brasilien | Brazil | Nachhaltige Entwicklung | Sustainable development | Social Marketing | Social marketing | Lebensstil | Lifestyle | Ernährungsverhalten | Eating habit | Gesundheitsrisiko | Health risk | Gesundheit | Health |
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