Leveraging of reputation through umbrella branding : the implications for market structure
Eric B. Rasmusen (Harvard Law School, Harvard Department of Economics, and Department of Business Economics and Public Policy, Kelley School of Business, Indiana University, Bloomington)
| Year of publication: |
2016
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|---|---|
| Authors: | Rasmusen, Eric |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 25.2016, 2, p. 261-273
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| Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Produktqualität | Product quality | Erfahrungsgüter | Experience goods | Marktstruktur | Market structure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011494799