Leveraging the organizational mission statement to communicate identity, distinctiveness and purpose to primary and secondary stakeholders during COVID-19
Lorelei Ortiz
| Year of publication: |
2022
|
|---|---|
| Authors: | Ortiz, Lorelei |
| Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 15.2022, 2, p. 234-255
|
| Subject: | Content analysis | COVID-19 | Crisis communication | Mission statements | Organizational communication | Organizational identity | Unternehmenskultur | Corporate culture | Coronavirus | Öffentlichkeitsarbeit | Public relations | Stakeholder | Interne Kommunikation | Internal communication | Firmenimage | Corporate reputation | Krisenmanagement | Crisis management | Verhalten in Organisationen | Organizational behaviour | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSMA-04-2021-0085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013332371