Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Letwin Tawira and Alex Ivanov
| Year of publication: |
2023
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|---|---|
| Authors: | Tawira, Letwin ; Ivanov, Alex |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 2, p. 451-471
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| Subject: | Avatar | Body image | Consumer inspiration | E-commerce | Personalization | Virtual try-on | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2021-0652 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553066