Leveraging spectator emotion : a review and conceptual framework for marketing health behaviors in elite sports
Renee Teal, Michele Roberts, Paul Harrigan, Jo Clarkson, Michael Rosenberg
| Year of publication: |
2020
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|---|---|
| Authors: | Teal, Renee ; Roberts, Michele ; Harrigan, Paul ; Clarkson, Jo ; Rosenberg, Michael |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 2, p. 183-199
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| Subject: | Behavioral intention | Emotion | Health | Sponsorship | Sponsoring | Konsumentenverhalten | Consumer behaviour | Gesundheit | Sport | Sports | Verhalten | Behaviour | Sportmarketing | Sports marketing | Marketing | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2019.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295137