Leveraging user behavior and data science technologies for management : an overview
Lorena Blasco-Arcas, Minas N. Kastanakis, Mariano Alcañiz, Ana Reyes-Menendez
| Year of publication: |
2023
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|---|---|
| Authors: | Blasco-Arcas, Lorena ; Kastanakis, Minas N. ; Alcañiz, Mariano ; Reyes-Menendez, Ana |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-5
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| Subject: | Behavioral data | Data science | Data-driven strategy | User-generated content | User-generated data | Künstliche Intelligenz | Artificial intelligence | Big Data | Big data | Social Web | Social web | Informationsmanagement | Information management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468686