Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Year of publication: |
2019
|
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Authors: | Ouschan, Robyn ; Turkington, Jay ; Napoli, Julie |
Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 329-357
|
Subject: | Markenführung | Brand management | Kundenintegration | Customer integration | Social Web | Social web | Online-Marketing | Internet marketing | Visualisierung | Visualization | Content Management | Content management | Web 2.0-Technologien | Web 2.0 technologies | Markenartikel | Brand |
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