Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Robyn Ouschan, Jay Turkington and Julie Napoli
| Year of publication: |
2019
|
|---|---|
| Authors: | Ouschan, Robyn ; Turkington, Jay ; Napoli, Julie |
| Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 329-357
|
| Subject: | Kundenintegration | Customer integration | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing | Visualisierung | Visualization | Markenimage | Brand image | Markenartikel | Brand | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788114899.00023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163394