Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Cheng Yi, Zhenhui (Jack) Jiang, Xiuping Li, Xianghua Lu
| Year of publication: |
2019
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|---|---|
| Authors: | Yi, Cheng ; Jiang, Zhenhui ; Li, Xiuping ; Lu, Xianghua |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 711-725
|
| Subject: | user-generated content (UGC) | firm-highlighted review | salience effect | skepticism | review variance | rating extremity | firm reputation | Virales Marketing | Viral marketing | Social Web | Social web | Kundenintegration | Customer integration | Firmenimage | Corporate reputation | Reputation | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0807 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118878