Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Lewis Hershey; John Branch
| Year of publication: |
2011
|
|---|---|
| Authors: | Hershey, Lewis ; Branch, John |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 2, p. 174-187
|
| Subject: | Kenneth Burke | Literatur | Literature | Kritik | Criticism | Rhetorik | Rhetoric | Narrative Methode | Narrative method | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009153384