Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Lewis Hershey; John Branch
| Year of publication: |
2011
|
|---|---|
| Authors: | Hershey, Lewis ; Branch, John |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 14.2011, 2, p. 174-187
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853878