LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
E. Nicole Melton, George B. Cunningham, Jeffrey D. MacCharles and Risa F. Isard
| Year of publication: |
2023
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|---|---|
| Authors: | Melton, E. Nicole ; Cunningham, George B. ; MacCharles, Jeffrey D. ; Isard, Risa F. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 3, p. 432-448
|
| Subject: | Fan environment | Inclusion | LGBTQ marketing | Multilevel theory | Sport consumer | Konsumentenverhalten | Consumer behaviour | Sport | Sports | USA | United States | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2022-0072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014331510