Licensing and franchising across borders: theory, management and strategies for the 21st century
| Year of publication: |
2000
|
|---|---|
| Authors: | Cross, Adam R. |
| Published in: |
International Business Review. - Elsevier, ISSN 0969-5931. - Vol. 9.2000, 4, p. 403-406
|
| Publisher: |
Elsevier |