LIFE CYCLE PERSPECTIVE IN THE MEASUREMENT OF NEW PRODUCT DEVELOPMENT PERFORMANCE

The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is one of the means that can be employed in the pursuit of effectiveness.

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Year of publication:	2005
Authors:	Suomala, Petri
Subject:	Produktlebenszyklus \| Product life cycle \| Produktentwicklung \| New product development \| Lebenszyklus \| Life cycle \| Innovation \| Performance-Messung \| Performance measurement

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Type of publication:	Article
Language:	English
Other identifiers:	10.1016/S1069-0964(04)13004-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015386373