"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
Sidharth Muralidharan and Eunjin (Anna) Kim
| Year of publication: |
2019
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|---|---|
| Authors: | Muralidharan, Sidharth ; Kim, Eunjin |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 5, p. 704-730
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| Subject: | Bystander intervention | culture | domestic violence | India | narrative advertising | social distance | United States | Indien | USA | Gewalt | Violence | Werbung | Advertising | Soziale Beziehungen | Social relations | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1556194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200314