Lifestyle retail internet marketing: how does it meet consumer needs
Katie Davis, Jenna Misener, Jennifer Tran, and Jeanne Heitmeyer; Pauline Sullivan
| Year of publication: |
2010
|
|---|---|
| Authors: | Davis, Katie ; Misener, Jenna ; Tran, Jennifer ; Heitmeyer, Jeanne ; Sullivan, Pauline |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 2, p. 156-173
|
| Subject: | Einkaufszentrum | Shopping center | Online-Marketing | Internet marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985495